Effective social media marketing starts with responsive (mobile ready) seo web design and custom social profiles with a cohesive brand message. Once your site and social profiles are unified, then the social marketing can begin and should follow the 80/20 rule. 80% socializing. 20% selling.
When we say socializing, we mean sharing and engaging your audience with "human interest" and community items that do not promote your product or services in any "disruptive" way. Let your social profile "name", avatar and cover images "sell" while you socialize and drive people back to your website, which is your prime "selling" tool.
Remember you are marketing in "social" networks. In today's world, people DO NOT want to be "sold". They want to find items of interest organically, and then engage with brands for products and service as needed.
Responsive web design and social marketing is about optimizing your brand message, building community, engagement and brand awareness. With that in mind, we consistently find that family friendly humor, such as pets, kids, interesting photos and clean, clever witticisms get the most "engagement" from audiences. Also industry news and informative, non-selling articles also have strong engagement. Additionally, the search engines now include your social activity as part of their ranking algorithms. If you have a responsive seo web design with a cohesive social media marketing campaign, your organic positioning in the search engines will also rise.
To that end, we build responsive seo web designs that automatically scale from desktop, to tablet to mobile devices. Our sites also have integrated social networking tools and include cohesive brand messaging cover images to be used in the social networks such as Facebook, Twitter, Google Plus, Pinterest, YouTube, etc.
We also provide post launch web site management, custom inbound marketing services.
In all that we do, we always strive to improve a clients ROI.
To learn more, complete the form below or call 917.435.0662 M-F 9-5 EST.